Captive Advertising Audience

La Pizza Presto machines captivate customers with video advertising as they wait for their hot, delicious pizza to be cooked. For a full 90 seconds of "dwell time" La Pizza Presto entertains and informs consumers, creating a unique and impactful marketing opportunity for advertisers. Both 1st primary audience (customer at point of sale) and 2nd primary audience (other patrons in venue) are engaged by full-motion video advertising, news and entertainment, running simultaneously. La Pizza Presto machines deliver a rich media experience to a captive audience.

Pizza Business. Top 10 Recession Busters*

Features

106cm plasma screen in portrait format
Full stereo sound
Full-motion video content
Text and graphics based banner content
Fully managed by Captive Digital P/L

TV Program Loop

In a 5 minute program loop updated throughout the day, La Pizza Presto machines will feature current content from news and entertainment broadcasts.

National news
Entertainment news
Sports headlines
Business news
Local weather forecasts

Quantifiable Results of Out-of-Home Media

Out-of-Home Media impacts consumer spending:

Out-of-Home advertising reaches 96% of consumers each week(1)
74% of consumers make their purchase decisions out of the home(2)

Sources: (1) Arbitron Outdoor Study, April 2001; (2) Advertising Age, February 2004

La Pizza Presto advertising provides added benefits:

Captive "Opportunity to View" for consumer
Natural "dwell time" in which to capture the consumer
A rich media content environment supporting your message
A high value audience

Advertisers are Seeking New Ways to Engage Consumers

Traditional media cannot deliver the same impact once offered. Lifestyle changes, Technology enhancements, Diversified media consumption, are disengaging Consumers from traditional media, particularly TV

23% decline in ads viewed due to "switching off'
9% loss of attention to ads due to multi-tasking
37% decrease in message impact due to saturation
Media Buyers are allocating more of their budgets to new media
73% reserve up to 200/0 of their budget for new media
12% reserve 21% - 40% of their budget for these new media

Within 5 years, it is estimated that marketers will shift > $40B of traditional media spending to new media

Sources: Advertising Age "McKinsey Study Predicts Continuing Decline in TV Selling Power" August 7, 2006; American Advertising Federation Media Investment Survey 2007; "Adding Out-of-Home Digital Advertising Networks to the Marketing & Media Mix", Profitable Channels, 2006.
*as stated in BRW October 2008